The Undeniable Truth About Affiliate Marketing That No One Is Telling You

Aside from these core essentials, you should also look into structured data, which gives Google more information about your content. Time on page: Gives you an idea of how long people spend on your pages and how engaging your content is. By creating audience segmentation lists (based on the reason people sign up and how they interact with your emails), you can target users with content that addresses their needs as they move along the consumer journey, pointing them towards your affiliate products as their purchase intent increases. The people on your email list sign up for a reason and the more information you have about this reason (and the earlier you’re able to get it), the more relevant and effective your follow-up messages are going to be. Profit: This is a specific number (not a percentage) that tells you exactly how much profit you’re making after all expenses – the most important KPI in your affiliate marketing strategy. You need to identify the KPIs and metrics that matter most to your affiliate marketing strategy as soon as possible. Affiliate link CTR: Tells you how many people click the affiliate links in your content after clicking through to your page – this might indicate how effective your content is at convincing people to click through and/or how good a job you’re doing of targeting people who are ready to buy.

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You also have the option of advertising on Instagram with all the same excellent targeting options available on Facebook to help you pinpoint highly specific audiences. Instagram can also be great for reaching a wider audience (even organically with the right kind of campaign) and this might result in more traffic coming to your site. You can also use apps to add products that can include the affiliate links to your site within the ‘Add-To-Cart’ or ‘Buy Now’ button. Find the ones with audiences that might be useful to you, provide them with the content they need and build attract new visitors who might be interested in your affiliate products. The networks’ targeting options are incredible for pinpointing specific target audiences. Instagram: A slightly younger audience than Facebook and more B2C-focused (Facebook is very good for B2B and B2C) but with all the same excellent targeting options. Finally, you can enter the B2B space and recommend accounting software to small businesses. Then we have LinkedIn, the truly B2B social network where you can reach professionals who are also there to network and sell to fellow pros.

Twitter is by far the best place to reach a wide audience organically. If your content is relative and useful enough to their audience, you can often reach out to these publishers with your content and get it published on their site. Keep in mind that you’re paying for every visitor that lands on your site via paid ads (regardless of whether they then click on your affiliate links, let alone purchase from your affiliate partners). However, getting them on your email marketing lists gives you the opportunity to keep working them as leads and gradually bring them close to the sale. Email marketing is the most cost-effective channel you have for capturing traffic before they’re ready to buy and nurturing them towards the affiliate sale. Just make sure they’re in there somewhere. Medium: An excellent place to get your content seen by large audiences and build brand awareness (you can even include affiliate links on some publishers’ Medium sites – as long as they’re useful to the article itself). Turn more customers into loyal brand advocates. You’re not looking to increase traffic with any of these goals; you’re looking to turn more of your existing traffic into visitors that do something valuable on your website.

You’re probably going to lose money at first and you’ll need to accept this as part of the process if you want to use PPC as an affiliate marketing channel. As I said earlier, paid search is a tricky game for affiliate marketers and you’re really going to need to optimise those campaigns if this is a channel you want to use to use for traffic generation. The biggest problem is you’re paying for traffic that probably isn’t going to buy the first time they visit your site (let alone your partner merchants’s sites). New visitors: How many of these visitors are seeing your site for the first time. Estabishing a strong search presence is one of your affiliate marketing priorities but it takes time to build your organic search ranking. You don’t have to sign up for an individual affiliate account on all networks. Built with a technology called conditional logic, these forms ask users about their needs and expectations as they sign up, which you can use to send them more relevant messages from the very first email.

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